Your
voice and body are tools that can be used to enhance your message. While content is always the most important
factor in any technical presentation, the impact of delivery style on the effectiveness of a presentation is not
to be underestimated. To see this, all you have to do is think back to some of the best presentations that you
have witnessed. No doubt that in addition to compelling content, that presentation had some other outstanding
qualities that can be attributed to the presenter’s delivery.
At the
top of most audiences’ list of attributes of a good speaker are energy and enthusiasm for what they are
presenting. This is the most important element of an effective delivery style. You should determine what it is
about your topic area that you are enthusiastic about and allow that to come through in your delivery. You can
see this evidenced in different ways as you view the videos of the featured presenters on this site. There is no
“formula” for effective delivery, instead the key is that each presenter should develop a delivery style that is
natural for them.
Although
it is crucial that your delivery is natural for you, that doesn’t mean that you don’t have any control over your
delivery, and you are stuck with whatever currently happens when you present because you aren’t “naturally”
comfortable. Instead, it takes practice to develop a natural and effective style. Many presenters feel that
because they are so nervous when they give presentations that they can never be “one of those” presenters that
seems so comfortable in front of an audience. Therefore, they resign themselves to just trying to survive their
presentations instead of trying to thrive within them. With some practice, most presenters, regardless of
nervousness, can dramatically improve their delivery style.
The key
to developing an effective delivery is to practice A LOT. You will need to become aware of what you are doing
with you voice and body and then work on becoming comfortable with incorporating some new strategies, such as
more vocal emphasis or moving throughout the space more effectively. Many presenters want a “magic bullet” to
help them become more comfortable with presenting, but the real answer is to practice and prepare. Every
effective presenter has worked very hard to become that way—this should be encouraging news because this means
that if you are willing to put in the effort, you too can significantly improve your delivery. This preparation
will ultimately lead to confidence in your material and your presentation. Work hard and then take comfort in
the fact that you have prepared for your presentation situation. Have confidence that you know your content
because you have put in the time and turn your focus towards conveying understanding to your audience about the
subject and to allowing your passion for your subject to come out.
There
are many resources available in public speaking textbooks and online that discuss elements of delivery (volume,
rate, gestures, etc.) quite well and you are encouraged to review those, if needed.
Let’s
take a look at a few areas of delivery that are especially relevant for a technical
presentation:
Rate. The speed at which you
speak matters in a technical presentation. Because there is often so much dense information to be
communicated, it is important that you provide enough time for your audience to keep up with your material.
Many presenters feel that they must speak quickly in order to get through all the material that they have
planned, but If you find yourself in such a position, it is usually better to cut out some information so
that you can speak at a more reasonable pace. If you choose to try to cover everything at a rapid speed,
there is a high risk that your audience will retain very little of anything, which will have made that
extra material counterproductive.
Using Pauses. Pauses are an
important delivery tool for a presenter. Pauses serve two very useful functions—they allow your audience a
moment to absorb what you have said and they communicates emphasis, but also, they can give you a needed
moment to organize your thoughts about what you will be discussing next. Just be sure your pauses don’t
become those dreaded verbal fillers by filling them with meaningless sounds like “umm” or “uh”.
Eye contact. Make specific and
sustained eye contact with individual members of your audience and be sure that you don’t spend too much
time talking to your slides. Many presenters feel uncomfortable with looking at the audience and instead
they retreat to spending their whole presentation talking to the projector screen. Again, practice will
help you to be more comfortable with making eye contact with your audience. Eye contact also provides you
with a valuable feedback mechanism—you can see if you audience looks confused and perhaps you need to spend
more time on an explanation. Finally, it is important to note that in a technical presentation you are
expected to speak to the audience from your knowledge of your material and not rely on notes. When a
presenter relies on notes for their information this can have a negative impact on the presenter’s
credibility because it implies to the audience that you don’t have a firm grasp on your content. It is fine
to briefly refer to a note card for precise information (statistics, quotes, etc.), but refer to that note
card only when necessary and keep it out of sight otherwise. Ideally, you will not utilize notes at all.
Be aware of nervous movements.
Many presenters’ nerves visibly manifest themselves in small repetitive movements such as swaying side to
side or fidgeting with hands. This can quickly become distracting to an audience. A great tip to help
mitigate these distracting movements is to scrunch your toes inside your shoes. This provides an invisible
outlet for that nervous energy. It might sound unlikely, but it works. Try it!
Video yourself. It is well
worth the effort to videotape yourself giving a presentation (or just practicing). While many people do not
enjoy seeing themselves on camera, you can often be your own best critic and you will learn a lot about
what areas of your delivery need to be improved simply by watching yourself.
Ben Russo, "Improving the Audio Quality and Safety of MP3 Players"
Discussion of Example
#2
This speaker’s delivery of the
material is a key strength of the presentation. He has a delivery that is both comfortable and dynamic. He is very
conversational with the audience and seems genuinely interested in the material that he is presenting.
Voice
His strongest delivery attribute
is his use of his voice. He uses his voice as a tool to emphasize and explain his content. He changes his tone at
different points when he is trying to highlight a key concept. For example, at 7:13, he tells the listener
specifically that sound absorbing foam is more effective at higher frequencies and that the listener needs to
remember that because it is important. When he delivers that line, the tone changes and the importance of
remembering this fact is underscored. This type of vocal variety and energy is present throughout the talk. While
some of these tone changes can be subtle, and might not be specifically noticed by many listeners, the powerful
result is that you are focused on his information because of his engaging vocal quality.
Rate
Perhaps the most key
element part of this presenter’s delivery that helps his presentation succeed is his rate of speaking. In
technical presentations, there is usually much material to be covered, and when that is combined with the nerves
that accompany giving a talk, the result is often that the presenter speaks much too quickly. Notice how this
presenter takes his time as he explains Slide 1 (1:49). He points out the key aspects (“Each of these red curves
represents an equal loudness contour.”) of the graph, but does it slowly so that the audience has a chance to
study this information.
Use of
Pauses
His use of pauses is
powerful as well. At 3:40, notice how he pauses briefly after discussing the table to allow the audience to
study the table and take in the significance of the numbers. You can also notice that he pauses briefly between
each main point to emphasize the transition. During the conclusion of the talk (8:10), you can observe several
points of pause during this important part of the talk. The conclusion is the final opportunity for the audience
to “take away” the important parts of the talk, and this speaker is sure to emphasize those parts with both his
tone and use of the pause.
Movement
Speakers often wonder how
much movement is appropriate, and as was mentioned in the general discussion of delivery, there is not a
specific formula for movement. What is important is that it is natural and not constant. Interestingly, we
notice with this speaker that he has very little movement, yet he is very dynamic. This illustrates that
effective delivery can (and should!) be a different formula for each presenter. Ultimately, this speaker is
successful without movement because of his excellent vocal qualities and natural gestures. He uses quite a lot
of gestures, so he is using his body to emphasize the message, even without much movement. Although he has a lot
of gestures, they are varied and natural and support what he is saying. Remember: It isn’t so important how many
gestures you have, instead it is that your gestures are natural for you and not distracting (repetitiveness is a
key cause of distraction).
Use of Notes
Finally, this presenter
uses his notes appropriately. He has an excellent grasp of his material and he speaks directly to the audience
from what he knows and does not hold or read constantly from notes. He does refer to notes a few times in his
talk and this is when he is referring the results of a specific study or a direct quote from a source. In these
types of instances, precision is very important, so it is appropriate to refer to notes. However, these
instances should generally be limited. In a technical talk, it is of paramount importance that you speak to the
audience without relying heavily on notes or slides, to do otherwise can be potentially damaging to your
credibility.